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Rick Barrera is a nationally
acclaimed speaker, marketing
consultant and author known
throughout the Fortune 500
for his extraordinary
speaking ability and his
unique approach to brand
building. His research on the
strategies used by
breakthrough brands like
Hummer, Tivo, and Google
will change your thinking
about marketing forever.
Rick has helped hundreds of
companies re-design their
systems and implement a
holistic approach to serving
customers. It's an old
cliché in business that
smart companies UNDER
promise and over deliver.
But in today's crowded
market, that's a one way
ticket to oblivion! In his
bestselling book Overpromise
and Overdeliver: Secrets of
Unshakable Customer Loyalty
(Penguin Putnam - 12/04),
Rick shows how an increasing
number of cutting edge firms
are building breakthrough
brands in record time. Rick
offers powerful and
easy-to-apply lessons not
only for senior managers but
also for individuals at any
level - for anyone who wants
to create unshakable
customer loyalty. Drawing on
more than 20 years of
in-the-trenches experience,
this breakthrough book sheds
new light on how brands are
really built and offers
practical advice you can use
to immediately differentiate
your products, services and
company.►Read
full bio |
