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Rick Barrera's
Topics
Branding & Competition
Overpromise and Overdeliver
How to Design a
Branded Competitive
Advantage and Deliver
Extraordinary Customer
Experiences
Based on Rick’s Wall Street
Journal bestselling book,
this program is essential
for any company that wants
to radically differentiate
their products, services and
company from competitors
while dramatically
increasing revenues and
margins. In Overpromise and
Overdeliver you’ll learn how
to differentiate your brand
by designing and delivering
extraordinary customer
experiences that instantly
differentiate your company.
Senior executives will find
the research and case
studies compelling, while
line managers will learn the
keys to better execution.
The front line will learn
what specific actions they
must take on a daily basis
to create the unique
experiences that drive buzz
and build breakaway brands.
This program is available as
a keynote presentation, as
well as interactive half and
full day sessions.
Click here to watch Rick's interactive workshop video.
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Collaborative Selling
Grow Your Revenues NOW!
You need additional sales
right now. Many companies
are canceling projects,
freezing spending, cutting
head count...instead of
hunkering down and shrinking
your way to greatness, this
program focuses on how to
grow revenues. Rick has
successfully sold his way
through three recessions and
can show your sales teams
how to sell successfully,
even in a tough economy.
Working closely with your
company’s sales leaders, he
designs an exceptionally
customized and interactive
program that will dig into
your specific issues to
captivate and engage even
your most senior experienced
sales people. Using case
studies, role plays,
exercises and other engaging
activities, this program
will catapult the potential
of your sales team.
What Audiences Learn:
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Which customers and
prospects to focus on
RIGHT NOW!
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Exactly what to say to
win appointments RIGHT
NOW!
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How to find new
opportunities with
existing customers.
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How to work with the
marketing team to create
the right offers.
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How to conduct the
ULTIMATE SALES
INTERVIEW!
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How to collaborate to
create the exact right
solution that is within
budget.
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How to get potential
customers to want to buy
NOW!
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How to earn their
referrals with powerful
follow-up strategies.
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How to develop a
recession‐proof
attitude!
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Customer Service
Rethinking
the Customer Experience
How well does your
front line understand the
needs, wants, goals and
priorities of your
customers? How well designed
is your service organization
to deliver on them? Do they
understand what true world
class service means as your
customers compare them to
the experiences they have
with Lexus, Disney, Federal
Express, Starbucks,
Nordstrom, Lands’ End,
and other
service leaders? In this
humorous and entertaining
program, your team will
learn "The Three Laws of
Exceptional Service
Delivery,” how to use the
power of positive language,
how to determine the true
cost of losing a customer,
as well as the 7 steps for
handling an irate customer.
If you want to build a world
class service team, this is
the program for you.
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Future Trends
Fast Forward: The Ten
Critical Trends Driving
Sales, Marketing and
Customer Service
This intense
presentation underscores the
need for companies to
redesign their thinking,
their processes and their
people to deliver
innovation, speed and
greater customer value. Your
team will learn company
specific, practical steps to
capitalize on each trend
including: A Real Time
World, Globalization,
Changing Places, Learning
Organizations, Strategic
Partnerships, Reinventing,
Using Speed as a Competitive
Weapon, Customized Solutions
& Experiences, Leveraging
Information, and Putting the
Customer First. Participants
in this program will go
beyond embracing change, to
become change leaders.
Rick’s trademark Deep
Customization process really
shines through here.
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