Scott's Topics
 - Social Technology
 - Sales
 - Trends & Technology
 - Futurist/Strategy
 - Global Change/
   Thought Leadership
 - Leadership
Scott Klososky's Topics
 
Social Technology
Social Media, Social Networking and Social Relevance

SocialTech is the hottest trend in technology at the moment. Leaders are trying to figure out how to harness this powerful new suite of tools. In this presentation, Scott gives a top to bottom tutorial on the best practices for implementing a SocialTech strategy with impact. It is important to note that this is not a session that teaches best practices for using LinkedIn or Facebook. This is a robust keynote backed by strong graphical explanations of why SocialTech matters, and how it is changing the sales process, customer service and marketing. Areas specifically covered are subjects like online reputation management, crowdsourcing, building rivers of knowledge, and becoming industry experts.

  • Best Audience - This talk is perfect for executives that are struggling to learn how to use SocialTech. It also plays really well with marketing, advertising and sales professionals.
  • Position in the Event - This talk is best positioned when a meeting planner needs something that will have real take-home value for an audience. It can be anywhere from a one hour keynote to a four hour workshop.

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Sales/Marketing/Advertising
The Changing Sales Model (Facilitated Buying)

The art of sales has grown through a few generations, and now technology is providing the catalyst to drive a huge reorganizing in how we sell. In the 70's and 80's selling was all about the relationship (Zig Ziglar, Dale Carneigie), in the 90's we grew into the solution oriented sale, find the pain, and provide the cure, or make them sick, and make them well. At the turn of the century, we got very good at creating rigid step by step sales processes that could drive a prospect "down the funnel." Social technologies have now shattered our ability to drive sales in the ways we have in the past. For a sales organization to prosper going forward, they will have to understand how to move toward a Socially Directed Buying Model. They will also need to train sales people in the use of social technology tools. This single presentation could have the most important practical impact on your organization of the next few years.

  • Best Audience - This session is specifically targeted to sales people and the sales organization.
  • Position in the Event - This keynote can be presented in any position within a conference because it is informational and lively. It can be used to inspire the sales team, or simply arm them with a long list of new tools and techniques they can use to drive more revenue. This can be delivered anywhere from a one-hour keynote, to a one-day seminar.

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Trends & Technology
Trends, Technology and Taking the Lead

Technology is simply a tool, but in the right hands, it can almost be magical in its ability to give us new capabilities. For this reason, it is critical to understand how technology can be fully leveraged in order to drive top-line revenues, or lower bottom-line costs. This is a talk that is both thought provoking and practical. Scott combines highlighting a few new trends that people might be aware of, and adds a few over the horizon trends that are completely new. To this Scott adds the delivery of practical technology tools, or concepts that can be used as soon the attendees get back to the office. In the end with a fast paced and entertaining style, Scott creates context for many of the words and concepts that they have heard about but cannot really apply just yet.

  • Best Audience - This is a general talk that works for any audience. Scott will customize this talk for the industry he is speaking to so that the trends discussed are specifically appropriate for the listeners. 
  • Position in the Event - This talk can be constructed to be a good opening session, or tweaked to be inspirational and a great send off at the end of a conference. It can be one to three hours depending on how many concepts Scott covers and how deeply he goes into each thought.

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Futurist/Strategy
The Technology Integration of Man

As human beings, we are in the middle of an era where technology is systematically integrating more and more into our lives. The role that technology is now playing has a huge impact on our quality of life, and our careers. The impact of technology over the next 50 years and how it will integrate into our lives and even into our bodies will be staggering. This presentation examines ten steps in which technology will integrate into our lives. Executives will be able to take the futuristic views and apply them to their current strategies.

  • Best Audience - This talk is best targeted at executives that think they have heard it all, or general audiences that hear lots of speakers every year.
  • Position in the Event - Because this talk is meant to be very thought provoking, it can be used as an opening speech to get people thinking, or as a change of pace in the middle of a conference. It is best delivered between ninety minutes to two hours.

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Global Change/Thought Leadership
Did God Invent the Internet?

One of the most speculated questions people (especially parents) have about technology is how it will impact us as a human race. Will all these new digital tools be good or bad for us over time? What is it doing to us today? This is also a very thought leading speech meant to get people thinking big thoughts, such as, what will happen to the coming generations as they are augmented heavily with technologies their parents did not grow up with. How will organizations change as they become more virtualized and people communicate more and more through, and with, technology?

  • Best Audience - This is clearly a talk intended for an audience that has heard lots of speakers and is looking for something new. This plays well with any level of participant because it applies to both their work life and home life. This talk really benefits from the use of wifitti.com so that audience members can communicate with Scott by text message right to the screen.
  • Position in the Event - This presentation needs to be used as a change of pace in the middle of an event, or at the end of the event to send people home with some big thoughts about how technology is impacting them. It can be delivered in a one-hour to two-hour format.

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Leadership
A Technology Infused Leader

There are thousands of leadership books out on the market, and what all of them seem to be missing is any discussion of what a leader now needs to know about technology in order to be effective going forward. We have a plethora of Baby Boomer and Traditional generation leaders that did not grow up with technology and really have no idea how to leverage it or manage the people that do. This talk is a very practical discussion of a handful of new concepts and ideas for what a leader now must be able to do well in order to lead effectively in the information age. This includes a better ability to see into the future, leverage technology holistically as if it were digital plumbing, and mature the institutional culture of the organization so that the younger technology savvy generations can prosper.

  • Best Audience - This session is specifically targeted at the C-Suite and executives. It is best delivered to high level people that are open to learning new ways of leading, and that understand that they must continue to grow in order to be effective leaders.
  • Position in the Event - This keynote can be presented anywhere in a conference because it can be easily adjusted to be more entertaining, or inspirational for an opening session or closing session. It can also just be one of the middle keynotes and be used as useful and practical content to create meaningful value to executives seeking enrichment. It is best delivered for at least one hour, and not more than ninety minutes.

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