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Scott
Klososky's
Topics
Social Technology
Social Media, Social
Networking and Social
Relevance
SocialTech is the hottest
trend in technology at the
moment. Leaders are trying
to figure out how to harness
this powerful new suite of
tools. In this presentation,
Scott gives a top to bottom
tutorial on the best
practices for implementing a
SocialTech strategy with
impact. It is important to
note that this is not a
session that teaches best
practices for using LinkedIn
or Facebook. This is a
robust keynote backed by
strong graphical
explanations of why
SocialTech matters, and how
it is changing the sales
process, customer service
and marketing. Areas
specifically covered are
subjects like online
reputation management,
crowdsourcing, building
rivers of knowledge, and
becoming industry experts.
- Best Audience - This talk is perfect for executives that are
struggling to learn how to use SocialTech. It also plays really well with
marketing, advertising and sales professionals.
- Position in the Event - This talk is best positioned when a meeting
planner needs something that will have real take-home value for an audience. It
can be anywhere from a one hour keynote to a four hour workshop.
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Sales/Marketing/Advertising
The Changing Sales
Model (Facilitated Buying)
The art of sales has grown
through a few generations,
and now technology is
providing the catalyst to
drive a huge reorganizing in
how we sell. In the 70's and
80's selling was all about
the relationship (Zig Ziglar,
Dale Carneigie), in the 90's
we grew into the solution
oriented sale, find the
pain, and provide the cure,
or make them sick, and make
them well. At the turn of
the century, we got very
good at creating rigid step
by step sales processes that
could drive a prospect "down
the funnel." Social
technologies have now
shattered our ability to
drive sales in the ways we
have in the past. For a
sales organization to
prosper going forward, they
will have to understand how
to move toward a Socially
Directed Buying Model. They
will also need to train
sales people in the use of
social technology tools.
This single presentation
could have the most
important practical impact
on your organization of the
next few years.
- Best Audience - This session is specifically targeted to sales people
and the sales organization.
- Position in the Event - This keynote can be presented in any position
within a conference because it is informational and lively. It can be used to
inspire the sales team, or simply arm them with a long list of new tools and
techniques they can use to drive more revenue. This can be delivered anywhere
from a one-hour keynote, to a one-day seminar.
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Trends
& Technology
Trends, Technology
and Taking the Lead
Technology is simply a tool,
but in the right hands, it
can almost be magical in its
ability to give us new
capabilities. For this
reason, it is critical to
understand how technology
can be fully leveraged in
order to drive top-line
revenues, or lower
bottom-line costs. This is a
talk that is both thought
provoking and practical.
Scott combines highlighting
a few new trends that people
might be aware of, and adds
a few over the horizon
trends that are completely
new. To this Scott adds the
delivery of practical
technology tools, or
concepts that can be used as
soon the attendees get back
to the office. In the end
with a fast paced and
entertaining style, Scott
creates context for many of
the words and concepts that
they have heard about but
cannot really apply just
yet.
- Best Audience - This is a general talk that works for any audience.
Scott will customize this talk for the industry he is speaking to so that the
trends discussed are specifically appropriate for the listeners.
- Position in the Event - This talk can be constructed to be a good
opening session, or tweaked to be inspirational and a great send off at the end
of a conference. It can be one to three hours depending on how many concepts
Scott covers and how deeply he goes into each thought.
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Futurist/Strategy
The Technology
Integration of Man
As human beings, we are in
the middle of an era where
technology is systematically
integrating more and more
into our lives. The role
that technology is now
playing has a huge impact on
our quality of life, and our
careers. The impact of
technology over the next 50
years and how it will
integrate into our lives and
even into our bodies will be
staggering. This
presentation examines ten
steps in which technology
will integrate into our
lives. Executives will be
able to take the futuristic
views and apply them to
their current strategies.
- Best Audience - This talk is best targeted at executives that think
they have heard it all, or general audiences that hear lots of speakers every
year.
- Position in the Event - Because this talk is meant to be very thought
provoking, it can be used as an opening speech to get people thinking, or as a
change of pace in the middle of a conference. It is best delivered between
ninety minutes to two hours.
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Global
Change/Thought Leadership
Did God Invent the
Internet?
One of the most speculated
questions people (especially
parents) have about
technology is how it will
impact us as a human race.
Will all these new digital
tools be good or bad for us
over time? What is it doing
to us today? This is also a
very thought leading speech
meant to get people thinking
big thoughts, such as, what
will happen to the coming
generations as they are
augmented heavily with
technologies their parents
did not grow up with. How
will organizations change as
they become more virtualized
and people communicate more
and more through, and with,
technology?
- Best Audience - This is clearly a talk intended for an audience that
has heard lots of speakers and is looking for something new. This plays well
with any level of participant because it applies to both their work life and
home life. This talk really benefits from the use of wifitti.com so that
audience members can communicate with Scott by text message right to the screen.
- Position in the Event - This presentation needs to be used as a
change of pace in the middle of an event, or at the end of the event to send
people home with some big thoughts about how technology is impacting them. It
can be delivered in a one-hour to two-hour format.
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Leadership
A Technology Infused
Leader
There are thousands of
leadership books out on the
market, and what all of them
seem to be missing is any
discussion of what a leader
now needs to know about
technology in order to be
effective going forward. We
have a plethora of Baby
Boomer and Traditional
generation leaders that did
not grow up with technology
and really have no idea how
to leverage it or manage the
people that do. This talk is
a very practical discussion
of a handful of new concepts
and ideas for what a leader
now must be able to do well
in order to lead effectively
in the information age. This
includes a better ability to
see into the future,
leverage technology
holistically as if it were
digital plumbing, and mature
the institutional culture of
the organization so that the
younger technology savvy
generations can prosper.
- Best Audience - This session is specifically targeted at the C-Suite
and executives. It is best delivered to high level people that are open to
learning new ways of leading, and that understand that they must continue to
grow in order to be effective leaders.
- Position in the Event - This keynote can be presented anywhere in a
conference because it can be easily adjusted to be more entertaining, or
inspirational for an opening session or closing session. It can also just be one
of the middle keynotes and be used as useful and practical content to create
meaningful value to executives seeking enrichment. It is best delivered for at
least one hour, and not more than ninety minutes.
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