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Tony Alessandra's Topics
Communication Skills
The
Platinum Rule
Relationship Strategies for
Building Customer and
Employee Loyalty. Most of us
never figure people out. We
just ricochet through life,
getting along with some
people and dealing as little
as possible with others
because they're so different
from us. In this HIGHLY
entertaining and insightful
program, Tony Alessandra
shows you how to practice
The Platinum Rule: "Do unto
others as THEY would like
done unto THEM!" Once you
understand and master The
Platinum Rule, you'll be
able to build bridges to
people of any style in any
business or personal
situation. The Platinum Rule
content is practical...
accurate... and immediately
useable. Here's what you'll
learn:
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How to spot the clues
that help you "read"
other people and
accurately determine
their behavioral style.
-
What makes people tick,
their strengths and
weaknesses, likes and
dislikes.
-
How to
practice
adaptability-changing
your strategy and/or
approach based on the
situation or the person
whom you're dealing
with.
How
to Develop Your Charisma as
a Leader
What impact could you have
on your employees or
colleagues if you decided to
unleash your TRUE charisma?
How would it feel to be in
command of such influence?
Can you imagine just how
much this would enhance your
leadership influence and
other areas of your life? As
an applied behavioral
scientist and human
relationships expert, Dr.
Tony Alessandra has spent
his career studying the
different ways people
interact with each other.
His research (in his
Charisma book) revealed
several specific qualities
charismatic people
demonstrate. These “magical”
qualities are present in
everyone to varying degrees.
The people we think have a
lot of charisma have just
developed their qualities to
a higher level than most. In
this program, Dr. Alessandra
uses his research to create
a simple, yet powerful,
system to help you
strengthen your charisma and
become a more effective
leader.
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Customer Loyalty
How to
Get and Keep Customers...
For Life
How to Get and Keep
Customers... For Life. Turn
your customers into business
apostles who "preach the
gospel" according to your
company. Dr. Alessandra
discusses the importance of
a customer-driven focus
including key insights for
creating customer intimacy,
customer retention, and
customer satisfaction. In
this dynamic program, he
reveals strategies for
turning moments of misery
into moments of magic for
your customers and shows how
everyone in your
organization can increase
customer loyalty by:
-
Building value for the
customer
-
Differentiating your
company, products, and
sales reps from the
competition
-
Cross-selling a range of
products and services to
both increase
profitability and
customer retention
-
Increasing your internal
customer responsiveness
and external customer
satisfaction
-
Creating an emotional
attachment with your
customers
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Sales
Collaborative Selling
How to Gain the Competitive
Advantage in Selling.
Selling today has evolved
from a transactional,
one-shot sale mentality to
building lifetime customer
relationships; from
persuading and telling to
problem solving and helping;
from low-price selling to
value-added selling. In this
interactive session, Tony
shows your sales and service
reps how to become a
solution consultant by
focusing more on studying
customer needs and assuring
customer satisfaction than
on pitching product
features. Some of the
guiding philosophies of this
program include:
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Prescription before
diagnosis is malpractice
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People don't buy because
they're made to
understand, they buy
because they feel
understood
-
Professionals are
defined not by the
business they're in, but
by the way they're in
business
-
When two people want to
do business together,
they won't let the
details stand in the way
-
The sale begins when the
customer says... Yes
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